Marketing Managers: Katie Tobias & Erin Fucigna
Creative Director: Helen Kim
Producer: Meghan Hayden
Copywriter: Olivia Lanier
Designer: Samara Grossman
Paid Social
A/B test on paid social channels for the launch of SpringBack—introducing the program in a straightforward, 'cash you can earn' way vs a playful, 'style search' way.