Worked with a larger team to redesign the template for American Express Offers program.
Initial rollout showed an 88% lift in CTOR
![](https://cdn.myportfolio.com/cb661aaed2b1768950d5e7ce1e0228e9/4194cd55-3a55-4f20-a750-2c27a7fd9c13_rw_1200.jpeg?h=f8d1ea1498c60ec7353244cb3511240d)
![](https://cdn.myportfolio.com/cb661aaed2b1768950d5e7ce1e0228e9/f2ad4a36-2e0f-4398-882a-cbcd78b31aee_rw_1200.jpeg?h=066b5599ef84e12e60627f6e2d1c2bb3)
Mobile Version
![](https://cdn.myportfolio.com/cb661aaed2b1768950d5e7ce1e0228e9/7b9dc8fb-b4f8-44b3-b97e-9944a5dc7262_rw_1200.jpeg?h=edf136430afbff658fb4059bf21341ce)
Alternate HLs:
Dynamically populated based on Offer type
![](https://cdn.myportfolio.com/cb661aaed2b1768950d5e7ce1e0228e9/e2fca6db-93cf-49f6-b1b6-ed13e2029ace_rw_1200.jpeg?h=91c0fd1826ee56b466b781f9312e06c1)
Member Center Modules:
Dynamically populated based on Card Member engagement
![](https://cdn.myportfolio.com/cb661aaed2b1768950d5e7ce1e0228e9/36791443-2420-4bce-97da-3ea4b3af84a7_rw_1200.jpeg?h=bdfbff8163712e7f2c30235420ad65e3)